The Budget Fashionista

Kathryn Finney, aka the Budget Fashionista, cruises the aisles of New Jersey’s discount stores for the half-million or more fans of her popular budget shopping blogs. With the economy tanking, her Budget Fashionista blog (thebudgetfashionista.com) has become to go-to place for shoppers who suddenly find themselves short on cash. Finney, a Rutgers graduate with a passion for shopping, has turned herself into a guru for penny pinchers around the nation. (Video by Mitsu Yasukawa, Story by Kelly Heyboer)