Ciao Bella tries to take on the ice cream giants

A quarter century ago, Ciao Bella Gelato started inside a small storefront kitchen in Little Italy making all-natural gelato and fruity sorbet. Now, the little Irvington company is trying to take on the big players in premium ice cream - Ben & Jerry’s and Haagen-Dazs. (Video by Joseph Perone /The Star-Ledger)